On 24 September 2026, NAEB CEO and Mr. Muhammad Rehan Yunas, Founder and Chairman of Africa House Pakistan, signed a Memorandum of Understanding (MoU) to strengthen cooperation in promoting Rwanda’s coffee culture, education, expertise and trade between Rwanda and Pakistan.

The partnership establishes a framework for collaboration to create greater awareness of Rwanda coffee, connect businesses and explore opportunities for increased trade between the two markets.

The MoU builds on engagements initiated during the NAEB CEO’s working visit to Pakistan earlier in 2026, which explored opportunities to expand the presence of Rwandan coffee and tea in the Pakistani market.

The partnership marks another step towards expanding market access and creating new opportunities for Rwanda’s coffee and tea exporters.