Pakistan currently imports approximately 45% of Rwanda’s tea and offers competitive prices, reflecting its strong appreciation for quality. In recent years, Pakistani buyers have also expressed growing interest in Rwanda coffee through the Rwanda Embassy in Pakistan and are keen to source it at similarly competitive prices.

In this context, the National Agricultural Export Development Board (NAEB), in collaboration with the Rwanda Embassy in Pakistan, will organize a two-day Rwanda Coffee Promotion Festival in Islamabad, Pakistan, scheduled for 29–30 January 2026.

Rwanda coffee exporters are encouraged to participate in this event, which will provide an opportunity to engage directly with potential buyers in the Pakistani market and explore competitive pricing opportunities.

Interested coffee exporters are kindly requested to register no later than 31 December 2025, to allow sufficient time for logistical planning.